About Kiddel
Kiddel is a small project with a simple intent: make a few parts of parenting easier. We're two cousins — one in tech, one supporting adults with disabilities — building the kind of practical help close families used to give each other naturally.
Our story
Kiddel didn't start as a startup. It started in conversations with the parents in our family — about the bag of outgrown baby clothes by the front door, the stroller taking up half the hallway, and the constant low-grade stress of keeping up with how fast small children change.
Selling on Vinted meant fighting for visibility against fast-fashion resellers. Facebook Marketplace meant message threads that never ended. Donating felt right but also felt like the easy way out — most charity shops are already overflowing with kids' clothes that get sorted, baled, and shipped abroad. We wanted something simpler: a fast, local way for one family to hand something to another. So we started building it.
What we believe
Raising children is one of the most important things people do, and society leaves families more on their own than it should. We can't change childcare, parental leave, or the cost of living. We can quietly make one corner easier — the corner where outgrown things pile up and money is tight.
We're not really focused on building a market; we're focused on making a few days of parenting a bit lighter. A tool built around how parents actually live — by age, by size, by season, by who's close enough to meet at the playground on Saturday morning — does more for families than another generic marketplace. That's what we're trying to make.